Resources

You've probably seen them at checkout counters, on restaurant tables, or near museum entrances. Donation QR codes are popping up everywhere, and for good reason. I've worked with over a dozen businesses in the last year, from retail stores in Austin to art galleries in Berlin, and the data is…

I was at a coffee shop in Denver last April when I overheard a panicked conversation. A group of people, clearly part of a wedding party, were huddled around a phone. The bride's aunt was lost. She had the address for the venue, a rustic barn outside the city, but her GPS had led her to a dead…

I've been helping businesses implement QR codes for over six years, and the shift I saw in early 2023 was unmistakable. Remember when people hesitated to scan qr code on menus? That's gone. Now, QR codes are expected. Last February, I worked with a boutique hotel chain in Chicago—they added QR…

I was in a Portland coffee shop last month when I saw a woman squint at a flyer, then slowly type 'play.google.com/store/apps/details?id=com.example.app' into her phone. She missed a slash, cursed under her breath, and closed her browser. That's a potential customer gone in 30 seconds. It's a…

I was at a conference in Denver last October, and Sarah, a marketing director for a SaaS company, handed me her business card. It was nice—thick stock, elegant font. But two weeks later, I had to type her details into my phone manually because the card was buried in my bag. That’s when she asked…

I was reviewing client analytics for a boutique hotel in Savannah last month when a simple stat jumped out: guest service calls about the Wi-Fi password had dropped to zero. Not a decrease, but zero. They'd started using a Wi-Fi QR code in their lobby six months prior. That's…

During a client meeting last week, Sarah, the marketing director for a boutique hotel in Seattle, mentioned their staff wasted about 3 hours daily answering the same questions about wifi and local attractions. We sketched out an innovative approach on a napkin: text-based QR codes placed in each…

I was sitting with Mark, a partner at a mid-sized law firm in Chicago, and he was visibly frustrated. ‘We spend more time coordinating the logistics of client meetings than we do preparing for them,’ he told me. His team was manually emailing PDF directions, parking instructions, and pre-meeting…

Last April, I was helping Maria, who owns a coffee shop in Denver, set up a donation drive for a local animal shelter. She had a jar on the counter. Over two weeks, it collected about $127 in loose change and a few crumpled bills. We replaced it with a simple framed sign featuring a print qr…

Let me tell you about a client I worked with in March 2023. Sarah, the marketing director for a craft brewery in Denver, was baffled. Their social media was buzzing, but first-time visitors kept calling for directions. They were losing roughly 20 potential customers a week because people couldn…

During a strategy session with a client last Tuesday, Sarah, the marketing director for a boutique hotel chain, pointed to a stack of brochures on her desk. “We spent $4,700 on these,” she said. “They’re beautiful. And I have no idea if they’re actually getting people to call us.” That’s a…

I've been consulting with businesses on QR code implementations since 2019, and App Store QR codes have become a non-negotiable tool. In March 2023, a fitness app startup in Denver placed QR codes on their gym flyers and saw a 34% rise in downloads within 30 days. People often ask me 'how to…